The Challenge
A government agency wanted to improve citizen engagement and track the quality of service being offered.
The Solution
An application was built that delivered personalized and tailored content about government services to users in a hyper-localized model. Its three-pronged solution:
- Divides citizen-base into groups based on demographics and application usage which creates personas to give key insights about citizens.
- Provides persona (services or event) based recommendations to citizens via mobile app for better engagement with government services.
- Identifies discontent citizens through reduced engagement and notifies these customers about tailored events and services which had the highest anticipated degree of interest.
The Results
- Increased Ability: to reshape marketing strategies and retain customers.
- Increased Customer Engagement: by personalized app experience.
Technologies Used
GOOGLE DATA STUDIO
React
NODE.JS
Google BigQuery
GOOGLE TENSORFLOW
Impact by the NUMBERS
20%
Increase in citizen interaction with digital services
30%
Increase in services viewed per session
